In addition, there are 300,000 people paying for a TV subscription on the site. (Shh! Recent 2020 statistics from Statista.com shows that the largest percentage of Reddit users according to location comes from United States with 49.91%. Here are the YouTube statistics demographics for the year 2020. Businesses use YouTube to post video content to reach customers with great success: 90% of people have discovered a new brand or product through the platform. There are three types of age dependency ratio: Youth, Elderly, and Total. March 31, 2020. On average, each visit to YouTube involves 6.5 web pages. This is to a degree that when you don’t know how to do something you either Google it or find out more about it on YouTube. In January, Adweek estimated TikTok to have 5 million U.S. millennial users. You can target video ads at certain demographics, Targeting your video ads, but you can't view demographics of any channel. As Election Day nears, COVID-19 spreads further into red America, America’s electoral future: The coming generational transformation, The nation is diversifying even faster than predicted, according to new census data. A whopping 70% of what users watch is suggested by the YouTube algorithm. In just two years, Instagram stories increased from 150 million to. Those generating five figures rose by 50%. Rather, the simulations are intended to reveal what would occur if older voters swung markedly from a Republican to a Democratic candidate preference. To keep up with the continuously evolving social media space, here are some social media usage statistics to get you up to speed. 149 million people login to YouTube daily. Trump’s embrace of nostalgia, nationalism, and anti-immigrant policies helped him triumph with the older group four years ago, and he is following the same campaign playbook today. Learn how to optimize your LinkedIn marketing strategy by taking a look at these latest statistics. Up to this point, older Americans—especially seniors—have been the only voting bloc that Trump and other Republicans could reliably count on. 60 Significant YouTube Statistics in 2020: Demographics & Market Share Since YouTube was bought for $1.65 billion by Google in 2006, it became a household name seemingly overnight. funny pet videos). As a brand, it's beneficial for your business to develop a social media strategy that is in contrast with the latest trends. This is evident from a series of simulations of 2020 election results that I conducted for 10 battleground states and the nation as a whole. These key YouTube stats and facts prove just how impactful the platform can be for both B2B and B2C marketers. Still, the net Republican vote advantage is more than halved, from 1.2 million in the 2016-based simulation to barely over 500,000 in the NYT/Siena-based simulation. But, not all of them are fascinating enough. In all cases, the shifts associated the combined 45-to-64 and 65-and-older age groups add the most votes, meaning that the switch to more Democratic-favorable voting choices based on the NYT/Siena polls makes a substantial difference in the direction or size of the Democratic vote gain in that state. The network also leans more towards women with 75% of women and 63% of men using the platform. These YouTube statistics, however, only show us the relative growth without giving us any specific figures. YouTube demographics. Social media marketers often overlook the power of Pinterest but, from a purely global standpoint, it is the fastest-growing social platform. By 2021, Newcomer TikTok will have joined the 1 billion user club. Tweets that include hashtags can result in as much as a, 85% people who follow businesses say it’s important for any business to provide customer service on Twitter, 38% of people between ages 18-29 use Twitter, 26% of people between ages 30-49 use Twitter, 17% of people between ages 50-64 use Twitter, Only 7% of people that are 65+ years old use Twitter, 41% of households with an annual income more than $75,000 use Twitter, The average length of a first-page YouTube video is, The most subscribed YouTube channels belong to T-Series, followed by PewDiePie (YouTube’s automatically generated channels not included), 81% of people wih ages between 15-25 use YouTube, 71% of people with ages between 26-35 use YouTube, 67% of people with ages between 36-45 use YouTube, 66% of people with ages between 46-55 use YouTube, 58% of people that are 56+ years old use YouTube, More than 89% of households with an annual income above $100,000 use YouTube, More than 50% of YouTube users are female, Posts on LinkedIn that contain images have a. From January 2020 to April 2020, TikTok saw its growth in U.S. users ages 25-34 rise at the fastest rate out of any age group during quarantine. In the other states, older voters continue to vote Republican, but less so in the NYT/Siena-based scenario. In March, YouTube drew 31.8 million users aged 18 to 24 (98.3 percent of U.S. Internet users in that age bracket) who spent an average of 10 hours, 15 minutes on the site. Keeping an eye on the latest social media statistics regarding engagement trends is an excellent way for brands to re-tune their social efforts. Formula: ([Population ages 0-15] ÷ [Population ages 16 … While the long-term impact of their retreat is open to question (since it might be linked to the administration’s handling of the COVID-19 pandemic), it is clear that even a modest shift to challenger Joe Biden on Election Day could lead to solid Democratic wins in most of this cycle’s swing states. With 2.41 billion monthly active users as of the second quarter of 2019, Facebook is the biggest social media network worldwide. The latest update this month focuses on adding depth to, After the first digital ad hit in 1994, very few had the idea that advertising would completely change to a whole new concept. From 2004 through 2016, these older groups showed a preference toward Republican candidates in presidential elections. Percentage of U.S. internet users who use YouTube as of 3rd quarter 2020, by age group Reach; 15-25 years 77 % 26-35 years: 77 % 36-45 years: 73 % 46-55 years 70 % 56+ years 67 % In both cases, Democratic gains from the 18-to-44 age group (well over 7 million votes) would be substantially reduced by Republican vote totals for the combined 45-to-64 and 65-and-older age groups (about 6.5 million votes). Marketing for businesses on Twitter can be particularly complex, given its short life span (3.39 minutes per session) and challenging character limit. The 2016-based Republican vote advantage of 259,000 for the combined 45-to-64 and 65-and-older age groups shifts to a Democratic advantage of 127,000 votes in the NYT/Siena-based simulation. YouTube is more popular with teenage boys: 85% of boys 13-17-years old watch YouTube daily, versus 70% of girls Ethnicity. On average, each visit to YouTube involves 6.5 web pages. 81% of people wih ages between 15-25 use YouTube; 71% of people with ages between 26-35 use YouTube; 67% of people with ages between 36-45 use YouTube; 66% of people with ages between 46-55 use YouTube; Assuming the NYT/Siena polling pattern for 2020 voters, however, shows all three age groups contribute to a total net Democratic vote of 14.8 million. Social media is an ever-evolving platform; what happens one year can be entirely different the next. When launching a social media marketing plan for your brand in 2020, keep in mind these Twitter statistics. Over 90% of 18-44 year old American internet users watch videos on YouTube. On an ever-growing platform like social media, you need to be on the lookout for the latest social media statistics that could help you shape up your existing strategies. 3 min read, At Statusbrew, we're continually trying to make our product better and add new features that bring value to our customers. Accessed November 18, 2020… Youtube’s revenue came to $15.1 billion for the full year 2019, up 36% from 2018. 81% of people in the age bracket of 15 to 25 in the US use YouTube. 2,358,119,264. Discover the number of Youtube Active Users, Engagement, Gender, ... YouTube Demographics. Another 10% of people in all demographics say that they visit YouTube once per week. The shift from a Republican to Democratic advantage also occurs for the 45-to-64 age group in Michigan, Wisconsin, and Iowa. Considering the gender of the users, ... followed by 26-35 years with 71%. For the 65-and-older age group, the 2020 poll shows a Democratic swing of 23 and 18 points (from -12% and -7% to 11%) from previous elections. The simulations look at the differences in voting outcomes that would occur if 2020 voters in broad age groups voted as they did in 2016, or if they follow patterns suggested in recent polls conducted by The New York Times and Siena College. Yet recent polling suggests these older voters—especially seniors age 65 and older—are turning away from Trump, if not Republicans in general. Also, Instagram posts with carousels can get you more organic engagement than regular posts. In every case, the simulation using 2016 voting patterns yields a net Republican vote advantage, while using the 2020 NYT/Siena polls yields a Democratic advantage. Marketers looking to reach millennials can especially benefit from targetted advertising. Here are the Twitter statistics demographics for the year 2020. 2020 YouTube demographics data: Active monthly users. 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